Who we are
The Proactive Health Management Plan (“PHMP,” “we,” “our,” or “us”) provides population health management and supplemental health benefit services designed to support overall well-being, proactive engagement, and cost-conscious healthcare decisions.
Our website address is: https://thephmp.com.
The PHMP is developed and administered within the Key Family of Companies and is supported by Key Benefit Administrators (KBA) and the American Health Data Institute (AHDI), along with trusted service providers that help us deliver program communications, engagement tools, and benefits.
Information We Collect
We may collect the following categories of information:
Personal Information
- Name
- Email address
- Phone number
- Mailing address
- Login credentials (for registered users)
Program & Participation Information
- Program enrollment status
- Participation activities and completion status
- Communication preferences
- Engagement with PHMP resources, tools, and content
Health-Related Information
PHMP may collect limited health-related or wellness information provided by you or generated through your participation in the program. This information is used solely to administer PHMP services, support engagement, and improve program effectiveness.
Technical & Usage Information
- IP address
- Browser type
- Device information
- Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
- Administer and manage the PHMP program
- Communicate with members regarding participation, benefits, and program requirements
- Deliver operational messages by email, phone, or text message
- Track participation for eligibility and credit purposes
- Improve our services, tools, and member experience
- Comply with legal and regulatory obligations
SMS / Text Messaging Communications
PHMP uses SMS (text messaging) to send weekly participation credit notifications and other operational, program-related messages to enrolled members.
Consent
You will only receive SMS messages from PHMP if you have opted in during enrollment, participation, or through another explicit consent mechanism.
Message Frequency
Message frequency is weekly, though it may vary slightly based on participation activity or program requirements.
Opt-Out
You may opt out of SMS communications at any time by replying STOP to any message. After opting out, you will no longer receive text messages unless you re-enroll or re-consent.
Help
For assistance, reply HELP to any message or contact us using the information provided below.
Data Use & Sharing
Mobile information, including phone numbers and SMS engagement data, is used solely to deliver PHMP program communications.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
SMS messages are delivered through trusted service providers that process information only on our behalf and in accordance with our instructions.
Cookies
Our website uses cookies and similar technologies to improve functionality and user experience.
- If you leave a comment, you may opt in to saving your name, email address, and website in cookies for convenience.
- Login-related cookies store session and display preferences.
- Cookies may also be used for basic analytics and site performance.
You can control cookie preferences through your browser settings.
Embedded Content from Other Websites
Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content behaves in the same way as if you visited the third-party website directly.
These websites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with that content.
Comments
When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help with spam detection.
An anonymized string created from your email address (a hash) may be provided to the Gravatar service. The Gravatar privacy policy is available on Automattic’s website. After approval, your profile picture may be visible publicly with your comment.
Media
If you upload images to the website, please avoid uploading images with embedded location data (EXIF GPS). Visitors may be able to download and extract location data from images on the site.
How We Share Information
We may share information:
- With Key Benefit Administrators (KBA) and the American Health Data Institute (AHDI) to administer PHMP services
- With trusted service providers (such as communication and hosting vendors) who assist us in operating the program
- When required by law, regulation, or legal process
We do not sell personal information.
Data Retention
We retain personal and program-related information for as long as necessary to:
- Administer the PHMP program
- Maintain records required for legal, regulatory, or administrative purposes
- Resolve disputes and enforce agreements
Comment data may be retained indefinitely to facilitate moderation and follow-up.
Your Rights
Depending on your location and relationship with PHMP, you may have the right to:
- Request access to personal information we hold about you
- Request correction or deletion of your information
- Request an exported copy of your data
Requests may be subject to legal or administrative limitations.
Where Your Information Is Processed
Visitor comments and other data may be processed through automated systems or service providers that assist with security, spam prevention, communications, and program operations.
Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Privacy Policy or PHMP’s data practices, please contact us through the contact information provided on https://thephmp.com.
© 2026 The PHMP